I saw these French twins a little while back on either Wendy Williams or some day time talk show and I thought they were very appealing. I guess Adidas had the same idea in mind when they were cast to do a commercial for Adidas new sneaker that allows dancers to create their own beats. It’s amazing! Here’s the press release for the new sneaker…
“…Demonstrated here by French hip hop act Les Twins, these Adidas sneakers allow dancers to make music just by moving their feet.
Adidas worked with a French coder, Didier Brun, to create the ‘Megalizer’ system, promoting its new Mega brand in France. It places sensors in each shoe, along with a wireless transmitter that captures the pressure applied to the sensors. Users can control the sounds they make using an interface.
It’s not the first time shoe manufacturers have experimented with such an idea. Last year, Nike launched an online film showing its Free Run+ shoes plugged in to become part of a DJ kit. However, here Adidas manages to show the shoes on actual dancers – although we’re sure it’s not as easy as it looks.
Coder: Didier Brun
Film Company: Yak Films”